Good morning, everyone. It might be afternoon or evening from wherever you're watching. I am Kumar Dattatreyan Your host today. And I have today an esteemed guest, Courtney Lodge, author, master coach, facilitator, just an overall amazing human that I have had the pleasure to meet, over the past couple of months. And I think I met him first a month ago, maybe 6 weeks ago, on my journey as a coach, and I'm so pleased to have him here on our show. Courtney if you would just provide the audience a brief introduction about who you are, what you do, and then, I have a whole bunch of questions to ask you. Awesome. Awesome. Hello. Hello, Kumar. Hello, audience. I am Courtney Lodge as you've been already informed and, tuning in live from Kingston, Jamaica. That's the most important part. So Jamaica, of course, is the number 1 honeymoon destination in the world outside of Hawaii, which of course is a state of the Very important to get started and situated. Courtney Lodge, growing up in Kingston, Jamaica, tiny island, and of course, since 1992, I ventured into policing. As a matter of fact, I was a police officer until the year 2000. And, from there, I went on, studied in DC. And got a 1st degree there, came back to Jamaica and got into the financial services sector, degree in banking and finance, and from there, went on to be the CEO of a few organizations including the Caribbean Confederation of Credit Unions, 342 Credit Unions in 18 Caribbean Countries. And, from that point, went on to own and operate my business coaching consulting company that since 2007 since I've been in business coaching consulting taking on different projects. A most recent project one for the World Bank operated through another business partner here in Jamaica. And outside of that full time, like, in a sense, who are, I'm a business coach consultant, a master coach and working alongside another team, and they are coaches to coaches And through them, I've coached more than 450 business coaches in 23 countries over the past 2 plus years. But that is an amazing set of accomplishments, Courtney and, you are, just for the audience. So, you know, being transparent. You are also my coach. And, as I as I transition and pivot my role, towards more small businesses. I want to just talk a little bit about the the the first book that you wrote and before we pivot to the second book that coming out and that's, this one here, personal mastery, by, by you, of course and and a and a way to maximize your potential. Right. I I started to read this and and I'm about halfway through and it's really been a a pleasure to read in that, you know, the way you frame the 7 dimensions of mastery, mental, emotional mastery, physical mastery, relational mastery, vocational mastery, and then financial mastery. But all of that is sort of the foundational element is this notion of spiritual mastery can you say a few words about this book and how it influenced you in your life as a coach and a person Very good. Very good. Thank you. So, actually, that's my second book. The first one was called the lives of a soul which is based more on soul and spirituality and so forth. And from there, that one was more like the the subtitle actually of that one is, so lives of a soul, and it's a metaphysical autobiography of your soul and mine. So from that perspective, and that one was more like an autobiography. This one is a tool kit for anyone who wants to grow wants to develop a step by step methodology. In fact, what happened and what I determined as a business coach consultant focusing on strategic planning in organizations most people who go to work for organizations, they go there to help the organizations to execute on or even to create the organization's strategic plan, but they themselves as individuals come out Kumar, they do not have their own strategic plan. So from that business perspective, I decided that for individuals, we all should have our personal mastery strategic life plan. And that's the genesis of this book. That's this book is based upon you creating that plan for your life that is going to guide you take you along as you move forward to whatever destination you have in mind, but there are certain road map, uh-uh, signposts that you need certain benchmarks that you may need to hit in various areas and hence, the 7 dimensions spiritual, mental, emotional, physical relational, social, vocational, or professional, and financial mastery. The book is situated around that. Yeah. I I'm I'm really, I'm getting into the book, and I'm, you know, for me throughout my life, I have I've, while I'm aware of these different dimensions, you know, I I try to take care of my body and my mind and my spirit and the relationships I have people that are around me. I I just sort of I don't pay a lot of attention to them. What I pay attention to is more my vocational mastery, you know, when I do it work and how well I do it. And it strikes me that this book, what the premise of this book is that you have to sort of work on that inner foundation in order to have that outer achievement, if you will, and reach your reaching our potential, full potential as a human, not just from a vocational standpoint, but a personal standpoint. Would you agree with that? absolutely. And what I call them are the 7 dimensions of personal mastery. And the too many persons find themselves in a situation where in a sense, you could refer to them as without judgment you could refer to them as a one dimensional person. They they are they are lost, for example, in vocational mastering in professional mastery how do I build out myself? They're working, thinking that what I have is the most important thing. And after I've gotten all of those physical material resources, then I can do the things I want to do and be the things I want to be. But like you mentioned, that's an outside in approach. But when you work from inside out, you set that internal foundation. And for many of us, as human beings, we seem to have this natural inclination to believe to know to sense that there is a power bigger than us, greater than us beyond us, and we call that our spirituality. And one way shape or form, we are looking to become that better version of ourselves and align ourselves with that. What whatever we refer to that entity that being as the essence of who we really are. That's who we truly are. We are a part of that greater being. We are a cell in the body of that greater as this one. And for us to understand that we have to work from within from that spiritual perspective to get a better sense of who we are. And once you focus on that, who am I, then you can go on and do the things that you need to do and have the things that you need to have. You'll realize that you have some, some some things that you'd refer to as your divine potential and your design assignment. Mhmm. Mhmm. You are endowed naturally with certain potential and you now have an assignment to go out and execute on that potential to make the world a better place, to make yourself a better person and and and and and so on. So that's the foundation, the spiritual perspective. Yeah. I I love the way you put that. Your divine assignment and divine potential, and realizing those, you know, no matter what your faith is, whether you believe in a higher being or not, everyone strives to better themselves. Like most people I know, do and you know, whether you have or don't have faith, you have faith in something. So it's really tapping into that into that inner spirituality and finding your potential as a person. And if you are able to do that, then you you will be able to do whatever you set out to do professionally. I I would think. Segueing from that book and and please do get a copy of it. It's a really an easy read, a fascinating read and can help you set a course for your future direction. Before we segue, is it if it's okay, Sure. Touch on the other dimensions and how important those are. Because once you've centered yourself spiritually, you will now start to focus on yourself the mental aspect, the mental and emotional dimension. To ensure that your thoughts are aligned to that higher nature of yourself, your strategic vision for yourself. And you included in that, the emotional, the feeling that you are that person that you know you've envisioned and it's enough part of who you are, then you now distill that that those are higher level vibrations, the spiritual, mental, emotional, you condense that into physicality into your physical body and realize that you say, hey, you know, you know, Kumar, some persons, you know, with without some person might have died or so forth and they say, hey, you know, Peter died. And they would say something like Peter is gone to, you know, whatever place they think, but then there is Peter's body. That's if you listen to that carefully, we all have this notion or seem to have this notion that the body we are not our bodies. We are not our physical bodies. Yeah. Right. And sometimes it come out in that way. So you realize that that spiritual part for you is inhabiting is driving this physical body, which is a vehicle in essence. And from there, you go out in the world. You have one in one relationship. That's relational mastery that you try to build, then you have 1 to many relationships and that's social mastery or socializing within the society. From there, you want to be productive, a productive member of the society so you engage in vocational mastery. The things that you do to engage in the world and, you know, we call it professional master as well. You earn and you contribute. And from there, you have financial mastery money coming in from that that will support the rest of the other dimensions and so on. So these are the 7 dimensions, core. And very, very important. As we go into, you're about to segue this foundation is important. Yeah. Absolutely. and I think it was what was in line enlightening to me was how important they all are. In totality, sort of taking a holistic approach to your own life, where if these things aren't imbalanced, then likely you're not, I mean, you may not even be aware of it, but you're not reaching our potential. Right. and so one area, for example, you're having a major challenge in your physical being It will pull down your emotions, your spirituality, it will pull down your financials. If you're doing great in, say, relationships, that will pull up the others that are down. So you you try to make sure that no one is pulling down the others at minimum and those that are strongest you use those to pull up the others. So just a quick summary right there. Right. Thank you for that. And and just so you're aware, I'm gonna show the book again here. the 7. here we go. personal mastery, the 7 dimensions, Courtney Lodge. Get your copy. I got mine. So, your next book and this is your second book which I wasn't aware of. Your next book which is coming out is, called the focused leadership system. From reading the manuscript that you shared with me. This book is really focused on business coaching and it's many forms and dimensions. So what inspired you to develop this system and this and write this book? Great. And the the the name focused leadership system is a temporary title. I have another title in mind, but you have a pre release you know, draft right there. And so you you are on the cutting edge right now, Kumar, where that is concerned. So what is happening there is that I say business coaching, but for anyone who is in business, overall. And you need to grow your business and your business enterprise. An important aspect of that is a leadership And, we we have been told so many different theories of leadership, the great man theory, for example, it's It's suggesting that you have to be born great. You have to be born a leader. You cannot be made into a leader. And this book is saying, hey, that is absolutely not so. You have things like the the skills approach to leadership where they say you have to develop certain leadership skills. Which means it goes beyond the great man theory that you can learn some skills and then you have the behavioral approach where how you behave is the the the foundation of your leadership mastery. And then you get now to the next point of a situational approach where the situation will determine how you operate. Now with these as 4 of those, the great man theory skills approach, behavioral approach, situational approach. All of these are put together in this book to say, hey, there's no one right approach. Someone say, I'm a democratic leader. I'm a charismatic leader. you know, all of these different styles now come out of these 4 approaches, but it tends to these all of these different approaches and styles tend to confuse leaders in which which one am I? What's more important would be are you having the the results that you need to have? Yes. Are you doing those things that you need to do And that would be a more results based approach, which, you know, go into that. This book, what it is saying is that irrespective of your style that you believe you have and your natural at and your best at or the approach that you use, if you were to now incorporate technology and we have a powerful tool that what it does, it moves your mind from just who you are being, which is important. Yes. To what you're doing, remember now the personal mastery you've already sent yourself who you are being. Now what you're doing is where this book comes in, in that sense, In that, now you're going to do some things as a leader, but first, you have to be and see yourself from a certain perspective. So it ties right back in. This book, it's now saying that with a leadership system, technology to guide you, we have 40 different strategies that we can use to grow the revenues and profits of any business And if you are a leader, you can now employ these 40 different strategies to motivate and inspire your team. 40 different ways you to motivate and inspire your team so that they can achieve the things that you'd love to get achieved and that's where this comes in, that technology can help you. And, there's no leadership technology that's on the market. There are a few that's approaching and this one is the one that comes closest. So I did in a sense a case study on this, software that I uncovered, discovered that we're both familiar with that one. Yeah. Absolutely. The software is phenomenal. And, I'm I've I've started to use it for the benefit of my clients. I wanted to shift back to leadership and the mindset that you mentioned. in your book, you distinguish between management mindset and a leadership mindset. What is the distinction there and why does it matter? Great. Let's even start with the technician mindset. The technician. And here, I will would have been quoting, you know, like Michael E Gerber from his book, emails, revisited, and he's saying there are 3 types of lead of people. We are or we all incorporate those within our beings. We're technicians, we're managers, and we're leaders. It depends on which of those hats or personalities we put on. He's saying that he calls in the emith entrepreneurial myth where he says it's a myth that it's entrepreneurs who go into business is actually technicians having an entrepreneurial seizure they're seized by the idea that they're an entrepreneur when really they're operating from a technician's mindset. What's the technician's mindset? That's the person who's going to go out and do today's job. If you're a lawyer, you're doing legal work lost in the nitty gritty. If you're a baker, you're baking today's bread to sell today. That's the technician. But and this software that we're talking about it can facilitate you as a business coach being an extraordinary business coach. It will help you to be an excellent business coaching in that regard as a technician doing business coaching, helping clients to grow. But what this software also does, it helps you to then elevate your mindset to the managerial mindset where you're seeing a bigger picture you're not lost working in your business only. You're seeing some of the bigger picture, but you're still mainly focused within the organization. But at a higher level, at a more, getting to that operational level. What that entails is that the leader on the the the manager rather, unfortunately, It's like a great firefighter. We love our firefighters. You know, they're great and, you know, we love the work they do. The manager has something in common with the firefighter, and the firefighter has to wait until the fire pops up and run to the scene and puts out the fire. They the manager similarly, they're looking for problems in the organization and once a problem pops up, they reactively run to that scene and try to fix that problem. And that chops the manager working within the organization, running around, trying to problems. We identify these 5 problems in that software as the 5 business death traps. Managers are good at identifying and fixing reactively these 5 death traps. Yeah. That's that's an excellent, summary. Thank you for that answer. It's interesting because a lot of what I've been focusing on in my career as a as a coach has been to help managers become leaders by that definition to be more holistic in their thinking and their vision, right, to be more, proactive rather than reactive. Although a lot of my clients hire me to fix their problems, what I try to leave behind is the capability to do for them to fix not fix, but really to anticipate these issues before they arise. And to your point, the software that I'm gonna I'm gonna have started using in my business coaching is powerful because it helps business managers or these technicians as you so rightly put it. I mean, his Michael Gerber in her in his book, E-Myth technicians. It's very easy. I myself was a technician once and I still probably am. I thought, okay, I'm a great as an agile coach. All these people wanna hire me as an as an agile coach. This is back, you know, almost 10 years ago. Let me put a business together around that. And so, however, as a technician, you're limited by the by time essentially. You can only put so much time into helping a client rather what what a leadership mindset would say is hope others become those great agile coaches expand your influence by promoting the knowledge, the whatever with with other people so they can do those things, build the capability in others, and and that way they can help themselves, right, which is finally something that we are realizing after, you know, several years and with Agile Meridian with our disruptor method. but, I I think that's a very valid point excellent. Alright. Next question. Unless you have a comment about what I just said. Of course. And then the the you would be going on to that to ask about the leadership aspect because that's the next level. So right here, like you said, yes, the manager is being reactive fixing problems and they're incentivized to do so Kumar. When they run around, they find a problem, fix it. They are known as a problem solver. And what do they do? Instead of spending just 20 percent of their time finding and fixing problem, they've been incentivized. They've been rewarded So now they spend 31st 80 percent of their time running around reactively fixing and their loss working in the organization. With that mindset, that manager is not going to be the person who's going to take your company to that next level. Of leadership and to become a world class company. They're trapped working in the organization. The next level up, of course, would be the leadership mindset. Are you ready to get into that one? Yes. Alright. We do. Yes. So the next level up would be the leadership mindset where the manager is running around, you know, trying to be part of the king's horses and king's men trying to do the impossible to put hunted down to back together again. The leader in that manager can come out and that's why we're here. You do systematic things like agile and you stimulate, you have them do the managerial things in a systematic productive way that they can then free themselves up free up their time that now they can see the bigger picture again. They can think about the bigger picture. Now they can think about being proactive, like you said, as opposed to being reactive. This is when their leadership skills potential start to come out, start to emerge that they are now getting to that higher level. And instead of spending 80% of their time doing reactive work, They're more focused on spending 40, 60, 80 percent of their time doing time, time, energy, money resources, doing leadership work, which was is what? What what was that? This is what cove not not covey in this case. Gerber was talking about in terms of the entrepreneurial mindset, the growth mindset. The leadership, the leadership mindset is now looking to the future the strategic growth and expansion of the company and how do you coordinate the activities of the team so that you can build a more productive organization that can be of greater value to clients and greater value to the world. What happens at this level with this software that we're talking about, what it does is it identifies the 5 death traps and it says, okay, that's what the managers focus on. The leader has 40 different profit acceleration strategies that they can now focus on. Like I mentioned earlier in the synopsis, in the overview to stimulate and motivate, inspire their team around these 40 different areas that you can grow the revenues and profits of the company. When you earn the revenue, when you earn revenues and profits and you're growing the company, you have money to take care of the other problems that usually would pop up. If you don't have a great team, now you can hire some of the best because you have the money. You can pay them. You don't have the right operational systems or sales and marketing systems in place. Your compliance, all of these, many of these are the things that money can fix. But when you work on the people side first, which is what leadership is about, I think could be Maxwell are one of those leadership guys would have said they you've you've you manage things and you lead people. So when you focus on this leadership aspect of it, you engage the people which would be your greatest asset in the organization you unleash their potential. And from there, a great leader is the one who's creating all the great leaders that that's what you hinted at in in the beginning of what you do. And from there, this software, it's helping you to accelerate your own leadership potential. Right. And, that's that's what this book is about. Now, this came about. I'm doing a PhD with Delaware State University and this was going to be my thesis, the the dissertation, and I decided to convert this one to a book and to start something else as a dissertation. So it was just gonna be a case study for a dissertation, but I see the value it can be to the world. Anyone who's a leader anywhere in any organization for profit, non profit, irrespective, Once you have team members that you're guiding, you have a responsibility. You need to now understand your own personal assignment that you are here to help these people to come to a higher level. That's and you now have to tap into your leadership potential. Your divine potential And once you are tapping into that, this system can help you to tap into that divine potential to help those people to come up to a higher level and make a greater contribution to the world. Absolutely. Alright. So you've mentioned a few times the 5 business death traps. Yes, sir. And, you know, I I in my line of work, we, we have a similar set of death traps, but I mean, they all they all boil down to the same thing. So maybe maybe you can take a few minutes and explain what these death traps are that plague most businesses, you know, most especially small to medium sized businesses. Even large organizations, I would say. Right? especially with the disruption that's going on and and continues to accelerate as change becomes a bigger part of our lives. Alright. So please spend a few minutes to talk about that. Awesome. The 5 business death traps Now just to be clear here, Kumar, there are hundreds of death traps, hundreds of things that can cause businesses to fail. For example, the business might not the the person we're starting up might not be motivated. They might not have enough money They just can't hire the right team or even some more unusual things there. The operations are not streamline, but some more unusual things. You can't sequence a human genome or Landerman and Mars. The spaceships keep going up. You know, so there are 100, but when you look at it, when we do the examination and we're coming from feedback from thousands of our lead business coaches from around the world, almost 50 plus business, hunches around the world, 1000 of business coaches and consultants over the past 10 years with thousands of and thousands of business owner clients of small, medium, micro, large businesses, they found that when businesses fail, there are 5 main reasons why businesses fail and these are the 5 death traps. Now are they the like I said, they're not the only ones, but when you go to the scene of the crime, I'm a former police officer, so pardon that analogy. When you look at the death of any business, you go to the scene of the crime where the debt happens per se. You are seeing the 5 things over and over these five. Are they the perpetrators or are they just witnesses or are they co conspirators we found that they're present at the scene of the crime. We can't always say that they are the cause, but for now, these are 5 major death traps. What are these five? The first one is foundation inability to build a solid business foundation. Any business who is getting that is getting started, if you fail to put in a solid foundation, you're going to be in serious difficulties. Why? The taller you want to build a skyscraper, the deeper the foundation has got to be similarly with a business, but what happens Most business owners, they come up with a product or an idea or a service idea and they run out to start to provide your service. As opposed to build a business around this idea, a business that would manage the work they themselves as the owners run-in and they go to work without building a solid foundation. What's included in the solid foundation If you do not have, for example, a vision of where this business could be and this products could take it, you're in difficulties. If you don't build out a corporate governance framework for your enterprise that you have in mind again there. If you've not distilled the the true value that this product or service could provide to the world, the value is what you deliver to the marketplace. That's what people buy. That unique value proposition. You have to build that out. You have to put in place your strategic plan in a sense, business plan, marketing plan. If you do not have these, you do not have a business foundation, as you can see right there. So these are some of the things that you don't have policies and procedures, you're gonna be in difficulty. So no business foundation, the business is going to feel. That's the 1st death trap. The next desktop from there would be the inability to generate leads. So with their leads generation, that's the same thing as marketing. You identify or you imagine that there are some prospects, some people out there who would want to buy the thing that you have to sell. You go out and you try to identify who those persons are. That's what marketing is. You send out a marketing message or whatever other marketing strategies and tactics tactic you put in place and there the people who have interest in what you have to sell will raise their hands and say, hey, I'm a potential. You call those a prospect. Prospects. So you identify, want of a better word, suspects, people that you suspect, want to buy what you have and then you upgrade them to become prospects by getting their contact information and you know, so that you can now reach out to them. That's marketing. That's leads generation. These are what you call leads. They're they're they're potential customers. That is death trap number 2, inability to do that marketing component in in the best way. Of course, if you're not doing that well, chances are it's because you do not have a solid foundation, for example, a marketing plan with marketing strategies and all of that. You go out and you work hard instead of working smart and you do generate a few leads. Great. With that hard work, You then move on to death trap number 3, but the possibility of your business is going to fail at this next level. The next level is, which is death trap number 3, inability to convert those leads, those prospects into customers. Inability to, leads conversion, that inability. This is leads conversion is the same thing as sales. The sales pipeline, the conversion equation, once you've identified those prospects, converting them to become paying customers. What happens there? From there, if you're not able to convert them with the sales process, you will not be earning any money. The business is going to fail. Another death trap, another area where your business really could feel, and many businesses fail at this level. The product does just does not take off because you do not know how to sell in essence. So sales become really important. Sales psychology, something that we focus on a big deal. Then death chart number 4 would be transactions. Let's say now you have these persons who are buying from you, let's call these person's customers. I would wanna say some people say some say client and, you know, we we mix the the we interchange the the the client with customer, customer with clients, but I'm gonna start with customer and say that the big difficulty here at the sales, it's death trap number 3 before we go into death trap number 4, which is more transactions, they get customers and customers are worthless because when you get customers and they buy, they buy once and they leave. If you need a new customer or need that customer to buy again, you have to go back through the marketing and sales process. Very expensive and time consuming. The next level up is more transactions, inability to get more transactions from the same existing customers. Your existing customer base is the fastest, most effective way to grow your revenues outside of increasing prices. It's the fastest, most effective, most efficient way to get more transactions from your existing customer base. Now where I said customers are worthless because they buy once and leave, then your role is to upgrade customers to become clients. Client in this case I'm saying is someone who buys over and over. Like I say, some people need to change them. The client is the one who is gonna stay with you, stick with you by over and over. That is what you call more transactions from the same person. This makes This reduces your cost, your expenses in terms of marketing and sales. This is like a marriage where, you know, you wake each morning and you renew the vow with a kiss or a good morning and sometimes not even a good morning as opposed to hosting a new wedding every morning. That's how vast the difference it is in terms of your ability now to grow your revenues from the existing customers why is this a death chart? And this is where most businesses that fail seem to fail in this area. The the graveyard of businesses, this level is where you have most of the depth. Why? At this level, if you do not realize that it's efficient to get these persons, you do not learn how to upsell and cross sell and resell and unsell and all of these things to them. You do not see the value of having a client relationship management system. And that way it means that you're operating blind. You're flying blindsly. You do not know who your clients are, where they are, what are their likes and dislikes. They're buying patterns and budget and budgets and their preferences. So you do not know what to sell them, how to upsell them how to innovate your business to grow your business to that next level where you can be selling them these other things and right there, your business fields. And most businesses at this level, they do not have a loyalty and reward program in place to keep the customers and to ensure that we're maximizing the lifetime value of the the the cost the cost clients in this case. So because of that, if you're not upselling cross selling, you're going to get more new customers. That's what you're focused on, your cost go, but your profit margins go down. So profit margins. This is the 5th level. Inability to grow your revenues and your your profits. In this case. And that's the 5th death trap. You have no money. You can live without profits for a while because you have some savings. But now if you are spending just your savings and you start to borrow and you run out of money eventually, you can't pay your bills, you're going to go into bankruptcy. The business will fail. So the 5 business death traps, inability to build the foundation. Inability to get to that level where you're now doing effective leads generation, then it ineffective leads conversion. Then in effect, your inability to to to grow your revenues through reselling upselling, which is more transactions and then inability to grow your profits. So these 5 best shops, they kill most businesses and that's why we exist. We exist to help businesses to avoid or beat these 5 death traps. And under these 5 death traps, we have 40 different strategies where when we put on our leadership mindset and engage our leadership tool, we now have 40 ways to grow the revenues and profits of a business. So instead of a business, Kumar, suffering struggling with 1, 2, or 3 streams of revenues, we can help any business to grow their revenue base by adding in different streams of revenues up to 40 different streams. This is a more stable business. You mentioned the disruption that's taking place and it's been accelerated when you have revenues and different streams of revenues, even if 5 of your revenue streams are to die off, for most businesses, they would have failed because they have 1 or 2 or 3 streams of revenues. But if you have 10, 20, 30, even if 5 revenue streams are to fail and different things, you know, war in another country, economic downturn, all of these things can cause your revenue streams to dry up. You have 10, 20 other streams of revenues. Your business is gonna be a resilient business. It will survive and thrive and become a world class business. So that's why we do this to grow the world's economy by keeping businesses alive and helping them to become stronger. Thank you for that. That was a great explanation of the 5 business death traps. And, you know, what I really like about the focused, system the focus leadership system and focused, of course, all the tools that come with the software is that the methods are all very tangible, very easy to understand for the average, business owner, business leader, business practitioner, whatever, whoever it is that you work with, right? And the people that that that I've worked with have typically been in larger organizations sort of in the middle tier of management and leadership in in some on some occasions, I've worked with the the C suite of the companies. The problems are the same. It's just magnified when you have a larger company because of bureaucracy, because of systems that that were created in a different time in a different era. and so those systems have never been up updated upgraded to to take into account the great change that's going on in our in our world world today. these 5 death traps also remind me of the moniker, if you will, the AARRR moniker, the pirate canvas. So the first a is acquisition. how do you acquire customers? How do you attract them to your, to your site to your products, your product suites, whatever it might be. and of course, that's assumes that you have a strong foundation. You have a strong vision. You have a, a value proposition that customers are looking for. They're looking for these products because they may not know they need them, but they once they see them, once they touch them, feel them, they want them. You know, it's what made Apple what it is today. Right? The the item. Yeah. and so that's the first a. The second a is activation and that would be synonymous with, converting those leads to customers Right? Act you're activating them in some way. Maybe it really the the second, the second and the first. It's generating the leads and converting them. So they may go to your site and they may produce your products or whatever it is that you're offering, but the the key is converting them conversion isn't enough though, right? To your point, you wanna keep them as customers. You want them to keep buying from you and and you want them to refer you to other people like, my god, this iPhone is so awesome. You have to get one. You know, or in Tesla's case, they have they've spent nothing on advertising until recently. Their advertising was completely word-of-mouth and just the prompt they they, delivered to their customers. And so their business has been growing by leaps and bounds because they upgraded customers to clients. Clients became their salespeople as they gave them rewards. and then of of course, that the final one you mentioned is the, well, the r is, revenue and the second r's referral and I forget what the last stars. But anyway, it it kind of reminded me of that. Maybe maybe returns? Probably returns. Yeah. So the r, the pirate canvas is, again, it's based on the same sort of things, but the premise is always you have to have a strong foundation. That's right. Universal universal principles and that's why it's not being able to every business on the planet, basically. Absolutely. And what I really like about the focused leadership system and and and and the software that you you mentioned is that it is easily understood, easy for for business leaders to take action on And, I I think this book really highlights all the advantages of it. I'm gonna just, maybe another, just one last question. and and then you share anything that I haven't asked. if there's just 1 or 2 things for people to take away from the book or take away from this talk, what would that be? What would they be? Alright. So again, I I mentioned the starter with Jamaica. Let me come back to Jamaica. Here in Jamaica, our motto is out of many one people that there are many different people in the world and peoples in terms of, you know, nationalities and races, but we see this as one world, one people, and our role is that that was the motto a part of our national pledge is that we all should play our part in advancing the welfare of the whole human race. What better way to do that than and what more sustainable way is there to do that than through businesses So by supporting businesses, the importance of being a business coach consultant businesses is that we help to grow the economies within which these businesses are operating. Now the economies of the household, the 1st and foremost, because those entrepreneurs are earning money to take care of their household. Then the economies of the communities within which they work if it's a local community they're growing their community because they're going down the street to spend their money once they've earned it in the household. From there, the state economy, the national economy, the global economy. So in terms of eradicating poverty, United Nations, one of the sustainable development goals, this is an important foundation for what is happening in the world on a whole. And how do you then address the other ills in the world? There are many ways but again to do so in a sustainable way is to ensure that these things are being financed and businesses, businesses, small businesses, especially the true engines of growth of any economy. And hence, we, you as a business coach consultant, I as a business coach consultant. You're a master coach. I'm a master coach. You're a master coach using the same platform that I'm talking about. You are out there. That's why you exist with agile Meridian and even more importantly with in a sense, with profit sense, that your role at profit Sensei Kumar is to ensure that you are helping these businesses to grow their revenues and profits so that you can contribute to the local and global economies and to ensure that this world can become a better place. We've heard, if you wanna make the world a better place, what better way to do so than for you to create that yourself? And this is how we make our own contribution in to advancing the welfare of the whole human race. I love it. Courtney, this has been a real pleasure having you on this show. we're pushing about 50 to 51 minutes actually of of talk time. Have I is there anything I have not asked you that you would like to share? Alright. So let's let's talk some more about business. Okay. And as a business coach, how do you provide even greater value through your coaching company, Kumar? You do what you've been doing since you are working in restaurants. And when you move on to do IT, you know, coding. And then when you moved on to do more agile coaching and so forth, Kumar, What is it that you that's consistent? Your leadership role. You've been trying to build people. And right now as you continue on this journey as a business coach consultant, the next level is to now replicate yourself, to clone yourself. How do you do that? To create other coaches to help other business coaches to come up so that we can have more people supporting even more businesses around the world, giving them personal one in one attention. So from profit senses perspective, from your organization as a business coach, Your next level up is to continue doing what you've been doing in terms of leadership and now you have a platform methodology that you can do that So, at this point, why am I mentioning this on a blog overall? Because profit sense, it's here. To help businesses grow and to help you if you are out there and you know that you have that potential to become a business coach. A consultant to facilitate the growth of businesses and make the world a better place, then you should be talking to Kumar at this point in time. You should be in touch with, profit sense so that he can show you, groom you help you to also become a business coach business consultant so that you can help to facilitate the growth of organizations. Tell me the different things that you believe you could be doing to make the world a better place and which of those things would be more powerful plus imagine this. You now run your own organization as a business coach. Yes? Mhmm. You're you're an entrepreneur not just you Kumar, but all of these people that we're talking to directly who are potential business coaches consultants working with profit sensei. That once that happens, we are going to be able to have a greater impact across the world. And we're talking about US Business Coach, not just Kumar, anyone who's listening who has that interest. Become a part of this team, this network so that we can help you. And the most important part, what will you be doing when you're 60, 70, 80, What are the things can you do? A business coach consultant, this is something if you choose to, you can do for the rest of your life, from the comfort of your home, And the more you do it, the wiser you tend to get. So again, don't continue to rely only on, you know, being employed, which is good and we have to have employees, but At the same time, think of becoming a business coach. If you're listening to this podcast, chances are there's a master coach within you. We'd love to identify that and help to bring that out and help you to become a leader in this world of business coaching. Oops. Where's it going? Yeah. Thank you. I was just get stuck with technology. That was amazing. Thank you for that. that plug for profit sense, say, This is my new venture profit-sensei.com. So visit it. it is where I will get to help businesses be more profitable, achieve their potential, and all those other great things that, court is mentioned and hopefully help others become coaches, business coaches if that's, you're calling, if that's your desire to do that. and so thank you again, Courtney, for joining me. And That's another way to maximize your your personal mastery. Exactly. Right? Yes. Who you are as a a human being and how you show up in the world. That's right. Exactly. very, very, very appropriate So I hope you enjoyed the show. I certainly did. I'm inspired. I'm excited, to go down this path. It doesn't mean that the my my experience goes away in agile. I I will obviously carry that with me with with wherever I go and and help businesses implement agile, nimble ways to run their their operation and grow their business by thinking more holistically. but, that is that is my goal. On a personal note, Kumar, because you're you're winding up, but just in case we can incorporate some of this before you wind up, that name, that's a treya Dattatreyan I think you're a Dattatreya and not a Dattatreyan What's your thoughts on that? And what's what's this thing about a Dattatreyan? What's that? What's the meaning of that? Okay. Yeah. You're right. actually, my name, the passport office in, in India when I was seven years old, I believe it was. seven, yeah, seven years old. we were posted. My dad was posted to Ethiopia and the passport office. This was in which was then called Madras. in Chennai is in the state of Tamil Nadu, which, in Tamil Nadu, most surnames end with an n And so they assumed that my surname should should have an n at the end even though it doesn't I'm not from Tamil Nadu. I'm from another state. and so they added the end there and that's sort of stuck, with me. and and so that's the story of my last name. What what's the meaning of that that name? Dattatreya is is a sage and he carried a Trident. And it symbolized the 3 main deities and Hinduism, Ramha, Vishnu, and Shiva. So the, god of life, the god of death, and out of knowledge, if you will. And so this sage worship that, triumph for it. And, that was, That is my surname. So that 3, it's like a whole eternity. Right? Exactly. And and and that is what the surname represents right there. Yeah. And a sage is someone of extraordinary wisdom like a sensei. So I'm noticing what tie into that Profit Sensei say tying it into your name and so forth. Very interesting. Alright. So it's it's not a name which is familiar. thank you very much. I didn't think about that, but thank you for for asking. I appreciate that. Very good. Very good. Alright. Alright. We've been here with you and, you know, thanks for this invitation. And, you know, I I I it would be my pleasure. To be here with you anytime again if possible. That would be wonderful. Yeah. We'll look for another opportunity soon. For those of you watching, thank you so much first thing with us. I hope you enjoyed the show. Please, add your comments, to the video and we will get back to you. with with responses. And if you need to reach Courtney, you'll see his information in the show notes. if you wanna reach me, you will see my information in the show notes. So thanks again. Take care. Very good. Thanks.
