The 'Thin Edge of the Wedge': Small Changes That Create Massive Results

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The 'Thin Edge of the Wedge': Small Changes That Create Massive Results

Season #3

Episode Description: Disrupting Fitness - From Pandemic Pivot to Global Online Coaching

In this episode of the Disruption and Innovation Podcast, host Kumar Dattatreyan sits down with Josh Wood, a Tasmanian-based fitness expert and TEDx speaker who transformed his entire business model during the pandemic. Josh shares how COVID-19 lockdowns forced him to completely reimagine fitness coaching, leading to the development of his innovative "thin edge of the wedge" philosophy.

Key Discussion Points:

  • How pandemic restrictions decimated traditional gym-based training and forced a complete business pivot
  • The evolution from in-person training to app-based global coaching using platforms like TrueCoach
  • Josh's data-driven approach to tracking client progress and guaranteeing results
  • The "thin edge of the wedge" philosophy: finding the smallest change that creates the biggest impact
  • Why Josh advocates against fitness industry trends like burpees and ice baths
  • How AI tools are augmenting (not replacing) personal coaching
  • Adapting fitness programs for clients with physical limitations
  • The importance of buy-in over perfect programming in achieving fitness goals

Special Highlight: Josh recently launched "Macro Masala," an Indian-cuisine cookbook focused on macro-friendly nutrition that took 18 months to complete.

Perfect for listeners interested in:

  • Digital transformation in traditional industries
  • Building scalable online coaching businesses
  • Data-driven client management systems
  • Practical approaches to behavior change
  • The human element in an increasingly automated world

Josh's story demonstrates how forced disruption can lead to innovation, scalability, and ultimately better client outcomes - proving that sometimes the best business pivots come from necessity, not choice.

 

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