The Product Mindset

Product Owners, shift your mindset!

As a product owner, or a member of a Product Team, it’s important to have the skillset and mindset necessary to develop products your customers will love.

This course provides an experiential learning journey towards customer-centric product development. You will learn how to enhance your own product development skills while inculcating a Product and customer-centric mindset into your team.

Upon completion of this course, you will be able to build products that are not only loved by your customers but also meet their needs and wants. In addition, you will receive the prestigious ICAgile Agile Product Owner certification!

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Explore the Product Mindset Course

The Product Mindset

Our Agile Product Owner Course will help you develop Products your Customers will love!

Why do I need this course?

This course is designed to help Product Owners, Product Managers, and business owners learn how to create products that their customers will love. It covers the entire process, from ideation and market research to development and testing. You`ll learn how to assess customer needs, come up with innovative solutions and execute on your ideas. The Product Mindset will help you turn your great ideas into successful products that your customers will love!

How is this different?

This course is an experiential journey through our Product Journey Loop ® where you will create and follow the journey of a product through its lifecycle. This course enables you to experience the learning! It's not hours of boring lectures but rather a way for you to learn to apply the templates, case studies, and other activities to build a real product. Along the way, you will learn techniques such as OKR's, Impact Mapping, Story Mapping and so much more!

What certifications will I receive?

You will receive the prestigious ICAgile Agile Product Owner certification as well as the option to take advantage of our PSPO prep course. Upon completion of the live and in-person class, you will automatically be eligible for the ICAgile APO certification and if you wish to continue your Product Owner learning journey, you can continue your learning with the Prep Course and earn the PSPO certification!

Are there any prerequisites?

While it's useful if you've had experience as a Product Owner or as a Business Analyst, it's not required. We will include access to a preparatory course in the basics of agile and Scrum so that you can hit the ground running when you join our class!

What's included in the Program?

This Live Instructor-led course includes over 16 hours of live instructor-led content as well as a course workbook, and lots and lots of templates you can use immediately!

In addition, you will get access to an introductory course for agile and Scrum with over 2 hours of content, quizzes, and videos.

See below for more details...

The Product Journey Loop!

Take a journey through the Product Journey Loop ® as you ideate and build a customer-centric product in an experiential and engaging class. Your learning will be facilitated by world-class facilitators experienced in Product Ownership with recent and relevant experience in the field.

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Explore the Why and the Who

On Day 1, we start the journey by exploring techniques to craft a compelling product vision and follow that up by connecting to our likely customers, building empathy with them along the way!

We explore techniques such as Postcard from the Future, and the Elevator Pitch for visioning and Empathy Mapping, Customer Journey Mapping to build an understanding of the customer.

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Outcomes and Options

We continue our journey on Day 2 by exploring the Outcomes we're trying to achieve, both for the customer and for us. It's a variation on OKR's and we think it's even better!

We follow up the Outcome exercise with an exploration into the Options we have in front of us. We visualize the options in a brainstorming and road mapping exercise to end day 2.

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Deliver and Measure

On Day 3, we decompose our Roadmap using techniques like Impact-Mapping and Story-Mapping to help us prioritize the work we plan to focus on. These techniques will help you as Product Owners with some of the most challenging parts of your role; determining what to Deliver first.

We close out day 3 with a discussion on metrics and measurements important to Product Owners as the product is being implemented.

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The Continuous Learning cycle

And finally, on Day 4, we focus on the Learning that occurs as part of an Agile team, and how the Product Owner role both supports and benefits from learning about how the experiments and features that teams implement are being received by your customers.

We conclude the day and the course with activities that help tie together all the learning over the course of the training.

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